Keita Mawatari and his brand LITTLEBIG incorporated themselves in 2013, but Keita’s experience within the fashion industry dates back to the previous decade. In 2003, Keita formed a fashion retail space titled “Factory” while attending Bunka Fashion College and then moved on to the boutique “Cannabis” as a buyer. Influenced heavily by youth culture, the brand’s collections routinely begin with suit blazers with a distinct flair, subsequently allowing the collection to form around those designs.
photographer: @tsutomuono
stylist: @st_koheioishi
h/mu: @yuichiro.okamura
casting: @k_kuroyanagi
models: @svendinamarca @outofsiiight
Check out their current stockists here.
