In the mid-1940s to mid-1960s, so-called America’s “golden era,” the U.S.’ national strength remarkably grew, taking advantage of the booming economy. During this period, systemized mass production eventually became the mainstream, and various uniforms were modified for more specific scenes.
The fashion standard and origin of today’s basic wear comes from the categories, American traditional, work, sports, and military. Universal beauty can be seen in these functional clothing that properly utilizes each important detail. Based on the historical background of these uniforms, BEAMS PLUS suggests modernistic basic wear with authentic details. Shop the collection in BEAMS retail stores and online here.
