Launching his brand in 2015, designer SYU set out to create a “double-edged” menswear brand that could cater to a youthful identity and another for the slightly more mature sensibility wearer.
The imagery for A/W ’24 reflects a bold and experimental fashion aesthetic, with streetwear elements, deconstruction, and avant-garde influences. The designs emphasize oversized and unconventional silhouettes, with elongated coats, wide-leg pants, and layered looks that combine fitted and loose elements. There’s a strong focus on asymmetry and unique tailoring techniques, often playing with proportions.
