Shohei Kimura launched RICE NINE TEN in 2017. Before that, he gained initial fashion experience working as an assistant for the now defunct—but one of the early contributors to urbane/androgynous style—label Pleasure Principle. Looking to continue that motif, in 2010, Shohei-san moved to JP and created his first independent unisex brand, Pourton De Moi. Fast-forward to today and RNT is again a progenitor in the knitted shirt/sweater sector. Albeit he has moved some production over to CN—while others have strictly used JP factories—Shohei continues to prove his au fait in this crazy-ass fashion world, mane.
