Hideaki Shikama gained initial fashion recognition while designing a few one-off pieces for BEAMS in Tokyo. He and his then-atelier partner Naoto Yoshida made reconstructed and patchwork denim and jackets from vintage and deadstock fabrics. This was the beginning of their BEAMS partnership, but the duo had been producing these unique pieces since 2011. The wider IG audience of BEAMS catapulted the label into the mainstream and turned them into a ripened outfit, now able to expand on their influences and design ethos.
Today, the brand has been featured in almost every major publication, online & print, has trusted wholesale partners across the globe, and has collabed with artists and brands to impel further their ethos of “updated & upcycled.” Featured below is the latest of these collabs, this season with heritage rugby label Umbro. Lately, Umbro has produced a series of collabs to resubmit the brand to the Cool Kids Club, and I like what they’ve done so far.
