While I’m usually not the biggest fan of these “group” stores and brands—think Zozo or any large conglomerate that produces or wholesales generic, “everyday wear.” But today, we have an exception. EDIFICE is an offshoot of Baycrews Group, which began operating men’s and women’s brands/stores in 1980 and has since developed a multi-sector business profile. Now with more than 40 brands under their roster, they look to capitalize on their broad customer base and present some very “on-trend” looks for the spring/summer seasons.
View the complete campaign below and check out their online store here.
